Highlights From Cannabis Conference In Las Vegas
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Key takeaways and lessons from industry leaders who spoke throughout the event
From the latest research in cultivation science to tips on how to set up an extraction facility, speakers on day one of the Cannabis Conference (held Aug. 23-25 at the Paris Las Vegas Hotel & Casino) covered a broad range of topics for operators across the cannabis supply chain. Here are some highlights.
- “University Research Roundup: The Latest In Cultivation Science:” Utah State University professor Dr. Bruce Bugbee expounded on the importance of licensed businesses partnering with universities to fund and produce cutting-edge scientific research on the cannabis plant. “We’re coming to a point where university research has really helped the cannabis industry,” he said, noting the decades of underground research that preceded this newly “open” environment. Still, only a trickle of federal research grant dollars has made its way to those studying cannabis.
Dr. Michael Gutensohn, a West Virginia University associate professor, discussed his USDA-funded research into the terpene-cannabinoid metabolic network—and how, precisely, THC develops when the cannabis plant encounters biotic and abiotic stressors. This is critical to understanding why hemp “goes hot” in the field, but also to grasping the fundamental chemical building blocks of this plant. - “Pitch Workshop: Win Over Investors With The Perfect Presentation Strategy:” LeVon Terry of Capfluent and Patrick Rea of Poseidon Investment Management discussed the conversations that entrepreneurs are encouraged to have when pitching their business as a potential investment opportunity. It’s vital, Terry said, to speak frankly and clearly with investors. “It can be intimidating … to learn the language of finance in order to have these conversations, but it is important,” he said. “We appreciate entrepreneurs asking questions. Don’t be afraid to push on capital.” The conversation was moderated onstage by Colin Kelley of Merida Capital Holdings, who pointed out that due diligence is critical before and during the pitch meeting.
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