It’s Spendy, But Cann Social Tonic Focuses On Expansion

Cann has quickly expanded since its launch in California back in 2019

Jake Bullock and Luke Anderson are getting their lemon lavender Cann Social Tonic and other cannabis-infused drinks launched in New York State as fast as they can. Gaining a foothold quickly in states where cannabis drinks are legal is critical said Bullock, who worked in consulting and earned an MBA before joining the legal weed industry. As a first-mover in the cannabis-infused drink market, his company can establish its brand and develop customer loyalty before significant competition emerges, he said, and it’s easier to get onto retail shelves before the marketplace gets crowded.

Bullock and Anderson launched their first canned marijuana cocktails in California in 2019 and have expanded to four states and Canada since then. Moving quickly to new markets also helps stave off copy-cats who are launching products with packaging and flavors similar to Cann Social Tonics said Bullock.

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