New Measure Sets Restrictions On WA Cannabis Store Advertisements

Restrictions on advertising weren’t the only provisions in the bill.

Sign spinner Kevin Palmer advertises for marijuana stores three to five times a week. A new law that goes into effect July 23 will prohibit sign spinners from cannabis stores. (Photo: Michaela Roman / Kitsap Sun)


Kevin Palmer spins, throws and flips his arrow-shaped sign off of Silverdale Way to advertise Fillabong, a recreational marijuana store a block away from the Kitsap Mall.

“My job is not going to evaporate but I’m pretty sure it’s going to have an impact of sorts,” Palmer said as he took a break Wednesday. As an AArrow Sign Spinners employee, Palmer works marijuana stores in Kitsap three to five times a week.

New restrictions went into effect on Sunday regulating how recreational pot stores can advertise themselves, including prohibiting sign spinners. That’s not the only change drivers will notice around the state.

A new bill with several marijuana components, signed into law by Gov. Jay Inslee in May, also prohibits stores from depicting plants, products or any type of logos appealing to children on their store signs and billboards.

The Washington State Liquor and Cannabis Board approached lawmakers with the idea of advertising restrictions, said one of the bill’s sponsors, Steven Conway, a Democratic senator from Pierce County. Though the original state initiative to legalize marijuana was full of restrictions on sales and use, advertising in many forms has been allowed on public billboards, sandwich boards and in print materials or online.

Any form of transit advertising is prohibited, including vinyl wrapped vehicles and logoed delivery vehicles. Licensees are also prohibited from engaging in advertising that specifically targets persons outside of Washington.

The new restrictions also state that a city, town, or county may adopt rules of outdoor advertising for licensed marijuana retailers that are more restrictive.

The Pot Zone, Kitsap County’s first cannabis store, had to modify one of its billboards because it had leaves on it. Randy Jones owns The Pot Zone in Port Orchard and co-owns Zia Recreational in Hoquiam.

“These laws change all the time and our job is to be compliant,” Jones said. “It’s just another hoop we got to jump through but you know it is what it is.”

With the empty space from removing the leaves in the Pot Zones logo, Jones added the slogan, “Your cannabis headquarters.”

Restrictions on advertising weren’t the only provisions in the bill. Jones applauded some positive measures for pot industry business owners that came out of this legislative session as well. Cannabis stores owners can now own up to five retail licenses per business, up from the previous limit of three.


Link – Kitsap Sun

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Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.


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