New Risks, Rewards For Marijuana Retailers, Customers Near State Borders
Retailers are used to drawing customers from across state lines
Cannabis retailers in towns and cities near state borders have long enjoyed increased customer traffic – and with it revenue – thanks either to marijuana prohibition or preferable conditions, such as lower taxes.
But recent changes to state law in certain areas, and police demonstrating a willingness to arrest buyers of state-legal cannabis, threaten to disrupt the border-town effect.
Connecticut mulls cannabis tax cut to compete with Massachusetts marijuana
In Connecticut, cannabis sales declined slightly from 2024 to 2025, from $293 million to $290 million, despite retailers ringing up nearly 1 million more individual sales, according to state data.
One possible culprit is competition from cannabis stores in Massachusetts, where lawmakers recently approved a much higher possession limit for adult-use marijuana purchasers.
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