New York Marijuana Regulators Approve Rules On Packaging, Advertising And Testing As State Readies For Adult-Use Sales

They also approved 16 additional adult-use cannabis cultivator applications

New York marijuana regulators on Wednesday took another step toward setting up the state for the launch of its adult-use retail market, approving a series of proposed rules for packaging, labeling, advertising and testing requirements.

They also approved 16 additional adult-use cannabis cultivator applications to help ensure the market has enough product when recreational sales launch by the end of this year, raising the total to 162.

Members of the Cannabis Control Board (CCB) said that the new rules will help ensure public safety and prevent underage use.

For example, under one approved measure, only one brand name could be featured on a cannabis item, with no pictures or graphics, except for what regulators are requiring to be included—such as a new universal symbol that will be used to designate legal marijuana products.

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