TikTok is an especially valuable advertising asset
New York marijuana regulators are asking the social media app TikTok to end its ban on advertising that involves the word “cannabis” as they work to promote public education on the state’s move to legalize.
The state’s Office of Cannabis Management (OCM) sent a letter to TikTok executives on Monday, urging the company to revise its advertising policy for government entities so that they can freely talk about marijuana in a public health and safety context.
OCM Executive Director Chris Alexander said that the office has launched a “Cannabis Conversations” campaign to inform New Yorkers about “who can purchase cannabis, where can you legally use cannabis, and how one can safely use cannabis, including protecting youth.”
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