Oregon Says Portland Cannabis Retailer’s Mermaid Logo Is Against The Rules

They are facing a $10,000 fine for the “willful use of a prohibited image.”

When Scott Howard created the branding for SeaWeed Co., a recreational marijuana retail shop in South Portland, he wanted to emphasize the company’s local roots and evoke thoughts of the Maine seaside. The mermaid seemed like a natural fit.

However, despite Howard’s stated intentions and no matter how apt the association may be, the Maine Office of Marijuana Policy has taken issue with the half-woman, half-fish figure clutching a seashell that now graces much of SeaWeed’s merchandise. Howard is facing a $10,000 fine for the “willful use of a prohibited image.”

According to the rules for the state’s newly opened adult use program, packages or labeling depicting humans, animals or fruit are prohibited, as are packages or labels that would “reasonably” appear to target or appeal to anyone under the age of 21.

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