The first sales earlier this month went incredibly well
The morning of Jan. 10 saw camera crews and reporters descend upon Research Drive in Stamford for what promised to be the hottest retail story of the year: Fine Fettle Dispensary, which had opened its doors to medical use several years earlier, was about to conduct its first sales of recreational cannabis in Connecticut.
Some of the news crews came from New York, arriving before most of the customers to set up their equipment and prep for broadcast. Truck drivers passing by called out, wondering why news vans were parked on the narrow shoulder, but the technicians were too busy to answer.
Ben Zachs, the chief operating officer for Fine Fettle Dispensary, hurried from room to room, fielding calls, meeting with bankers bearing news and congratulations, and ensuring that the historic day went off without a hitch. His business partners were overseeing the Fine Fettle locations in Willimantic and Newington, opening their doors to recreational customers for the first time as well.
Inside, 40 employees were preparing for the big day. There would be no walk-ins on the first day — all purchases were made online ahead of time along with a pickup window, but the volume was high enough and enthusiasm great enough that a line formed before the 10 a.m. start of sales. Some of the employees spent the previous night preparing a flood of orders that came in ahead of the first day.
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