This Massachusetts Marijuana Dispensary Finds A Way Around Strict Advertising Rules

Ascend, GTI, Columbia Care and Acreage are also negotiating contracts

With cannabis getting more popular by the day, the number of businesses turning to mainstream marketing techniques is growing.

However, with cannabis still listed as a Schedule 1 substances under federal law, marijuana entrepreneurs who want to advertise their products experience severe restrictions.

For example, most TV and radio stations in states where cannabis is legal do not accept ads from weed companies. On the other hand, cable channels, the Internet, social media platforms, billboards, satellite and print do. 

Moreover, the House Appropriations Committee recently approved a bill with a provision that would prohibit Federal Communications Commission (FCC) from penalizing broadcasters for advertising cannabis products in states with legal markets.

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Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.


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