YG Marley Launches Young Gong Cannabis Brand
The official launch is set for April 19
YG Marley is entering the cannabis business.
The artist is launching Young Gong, a new cannabis brand created with Glenmere Farms Enterprises, the New York-based company led by biomedical scientist Dr. Sha-Ron Pierre-Kovler. The official launch is set for April 19 with a “Countdown to 4/20” event at Partake NYC in Long Island City, during the 2nd day of NYC’s weekend-long Kanafest.
According to materials shared exclusively with High Times, Marley is part of the venture as co-founder and brand ambassador, giving the project a more direct connection to the artist than the usual celebrity licensing play. The brand is being positioned around cannabis, music and meditation, with the name “Young Gong” drawing on both Marley’s identity and the idea of sound as a healing force.
“I’ve wanted to work with Dr. Sha-Ron for a while now,” Marley said. “I saw that she is a creative genius. She understands this plant is more than just a feeling — it’s a frequency.”
Pierre-Kovler said Marley made sense as a partner not just because of his public profile, but because of his long relationship to cannabis culture and his instinct for pairing strains with mood, setting and experience. In her view, New York also offers the right backdrop for that kind of rollout, giving the brand a chance to build cannabis-centered experiences in a market still taking shape.
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