When was the last time you did something really exciting at your store? How easy is it for new customers to find your business online? Are your regularly making improvements to help your existing customers?
When you own a retail business, there’s never a shortage of improvements to be made — but sometimes the hardest part is knowing where to start.
Here are 5 best practices to give you some direction and help you reach new heights!
1. Give customers a reason to visit your store
Holding an event — if marketed and executed correctly — is a great opportunity to build relationships with both new and existing customers.
Promote the event to your customers well in advance (up to a month before, depending on the scale of the event). If you have a larger space, collaborate with other local businesses by inviting them to exhibit at your store and represent their product or service offering.
Partnering with other businesses will bring in new faces and strengthen the bond of your shared community. You can add an extra buying incentive by including a coupon or special offer in the emails you use to promote the event.
Finally, spice things up with a raffle or giveaway — asking attendees to provide their email address to be entered to win is yet another opportunity to grow your email list!
Learn more about event marketing and registration from our recorded webinar.
2. Show customers you care by asking for feedback
Sending an annual or bi-annual survey to your customers to encourage their feedback is critical to your evolving business success. First, it’s an easy way to remind them of your business, even if you haven’t reached out in a while.
Just seeing your business name in their inbox could be the spark that rekindles an otherwise inactive customer relationship. Capitalize on that opportunity to ask questions about your customer service, your product or suite of offerings, your store layout, location and accessibility, pricing, etc.
Use the feedback they provide to adjust your strategy. It’s important to remain in touch with your customer needs throughout the lifecycle of your business, and surveys are a great way to gain insights into ways you could make changes for the better.
Link – Constant Contact