Adult-use cannabis sales the week of 4/20 nearly doubled from 2018 to 2021
April 20, typically known as “420” amongst cannabis consumers, is quickly approaching, and with the holiday comes an opportunity for cannabis businesses to score big with sales.
For example, according to a Statista December 2021 report, adult-use cannabis sales the week of 4/20 nearly doubled from roughly $87.9 million in 2018 to about $175 million in 2021—a steady increase even throughout the COVID-19 pandemic.
And as the support for cannabis legalization continues to grow, it would be no surprise if this year’s 4/20 was even more significant than years past.
Cannabis Business Times spoke with Raul Molina, the chief operating officer at Mint Cannabis, a multistate cannabis operator with retail locations in Arizona and Michigan, to get his top tips and insights on preparing for the holiday and maximizing sales.
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