Ben & Jerry’s Launches Non-Profit Cannabis Company
The company has also been outspoken about cannabis reform
Ben & Jerry’s has never been shy about its connection to cannabis.
The Vermont-based ice cream company counts Cherry Garcia and Phish Food among its offerings and has previously partnered with dispensaries to offer free pints of its Half Baked ice cream, a combination of cookie dough and fudge Brownie.
The company has also been outspoken about cannabis reform, including calling for amnesty for those previously convicted of smoking pot while also highlighting racial inequality in the U.S. cannabis industry.
Now the company is looking to “use the power of [its] business to Right the Wrongs of the War on Drugs” through the launch of Ben’s Best Blnz, or B3, a non-profit cannabis company.
Offering pre-rolls and full-spectrum vapes, the company is advocating for the release of prisoners held on non-violent cannabis charges, as well as record expungement, and for cannabis to be descheduled federally in the U.S.
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