“Players Only is more than a cannabis brand—it’s a lifestyle brand”
NBA Hall of Famer Chris Webber announced the launch of his cannabis brand Players Only with his business partner, Lavetta Willis—and he’s bringing several familiar faces along for the ride including Quavo, Raekwon, Royce da 5’9?, Matt Barnes, and Jason Williams.
The new all-star brand was first announced on August 11. Players Only will feature an array of strains, cannabis oil cartridges, pre-rolls, vapes, as well as sport recovery and performance products. Players Only will also roll out branded apparel and footwear.
Last March, TerrAscend secured exclusive retail rights for Players Only products in Michigan through the acquisition of Gage Growth Corp, securing the way for the brand to drop.
“Players Only is more than a cannabis brand—it’s a lifestyle brand,” Webber said. “We truly have a unique opportunity to change the narrative around cannabis, empower rising entrepreneurs and set a new standard in this growing industry. We’re thrilled to launch our versatile offerings and begin the process of creating meaningful economic change in communities across Michigan. Shout out to TerrAscend and Gage—our Michigan family. Much love to Cookies and Berner, let’s go!”
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