We sat down with Evelyn to discuss the future of the iconic Californian brand
On January 26, 2021, California based cannabis brand Papa & Barkley announced 2 new appointments to the company with Papa & Barkley Founder and former-CEO Adam Grossman moving to Executive Chairman of the Board of Directors. Taking over the CEO position was Evelyn Wang, an executive carrying an illustrious history with top tier premium beauty brands such as L’Oreal and Estee Lauder.
Evelyn sat down with us during her first full week on the job as CEO of Papa & Barkley to discuss her transition from the tradition market to what we can expect in the future from the brand under her leadership.
00:41 – The most interesting change from the traditional market
02:35 – What Papa & Barkley under new leadership looks like
04:35 – The Californian market and expansion opportunities
07:48 – Thoughts on regulatory reform
09:44 – Alternative cannabinoids *New Product Announcement*
11:56 – What is the top selling product for Papa & Barkley?
13:07 – Evelyn’s favorite way to consume
14:08 – Noticing pandemic caused shifts in consumer trends
15:33 – Looking at the consumer sales demographic in California
16:47 – What does the future look like for Papa & Barkley?
18:08 – Thoughts on federal legalization and international expansion
You can find out more about Papa & Barkley by visiting www.PapaAndBarkley.com. Thanks again to Evelyn for her time and thanks to the entire team at Papa & Barkley.
Special thanks also goes out to JP Bianchini for the licensed use of his track Upbeat Corporate. You can find out more about JP Bianchini by visiting his website at www.jpbianchini.com
Stay tuned to the next episode on Conversations in Cannabis!