Conversations in Cannabis: Tiffany Chin, CEO of Death Row Cannabis
We sat down with Tiffany to talk the state of the industry
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Few figures in the cannabis space embody both cultural heritage and modern innovation quite like Tiffany Chin. As the CEO of Death Row Cannabis, Chin stands at the crossroads of legacy and evolution — steering one of California’s most iconic, celebrity-driven cannabis brands into a new era. With a background that blends deep industry expertise via growing plants with her husband to having a sharp understanding of brand authenticity, she’s helping transform Death Row from a legendary record label into a living, breathing lifestyle ecosystem rooted in cannabis, culture, and creativity.
Under Chin’s leadership, Death Row Cannabis has become more than just a celebrity endorsement vehicle — it’s a platform that respects West Coast heritage while setting new standards for quality, transparency, and representation in a maturing marketplace. She’s navigated the brand through the challenges of regulatory shifts, fierce competition, and public scrutiny — all while honoring the legacy of Death Row Records and its powerful connection to hip-hop history.
But Chin’s role extends beyond brand stewardship. She’s been instrumental in demonstrating how authenticity drives success in the cannabis sector — particularly when celebrities are involved. Rather than leaning solely on name recognition, she’s focused on developing long-term sustainability and cultivating real relationships with consumers who care about what’s in their product as much as who’s behind it.
I’m proud to have had the opportunity to talk with Tiffany to discuss the state of the industry and how celebrities play a role. This interview was recorded on April 8th, 2025.
We would like to thank Tiffany for her time being on today’s episode. For more information on Death Row Cannabis, make sure to visit them online at www.deathrowcannabis.co. That’ll do it for us today thanks again for listening and as always, make sure to stay tuned to the next episode here on Conversations in Cannabis
