“It’s the only way to separate yourself”
In an increasingly crowded market, packaging is one of the few remaining ways for cannabis businesses to stay competitive.
Marijuana companies looking to appeal to consumers through packaging are looking for materials that are:
- Designed to showcase the product inside.
- Following current design trends.
- Made with environmentally friendly materials.
“It’s the only way to separate yourself,” said Ben Pechetti, co-founder of Sticker Farmer, a Redwood City, California-based printing company that makes cannabis packaging.
As one of the only forms of advertising available to marijuana brands, packaging might help sell products that could otherwise go unnoticed on marijuana store shelves.
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