How To Build The Best Social Media Strategy For Your Cannabis Retail Store
Let us guide you through a step-by-step process
Social media is undoubtedly the most powerful and cost-effective tool to promote your cannabis retail business, engage with your target market and build brand awareness. In today’s era of instant communication, where people are continually connected online, social media allows you to create a compelling buyer’s journey by wowing them at every touchpoint in the customer lifecycle.
Time and again, research has shown that almost ¾ of consumers purchase a product after having viewed it on a social media post. This has become more evident in 2020, as people are spending significantly extra time indoors because of the pandemic, consuming more digital content and making increased purchases online than before.
An omnichannel social media strategy is crucial for the success of your cannabis venture. However, states and provinces across North America have their restrictions about marketing and advertising cannabis products online, and you must review all regulations and other guidelines on how to market a cannabis retail store before diving into social media.
Now let us guide you through a step-by-step process to building the best social media marketing and management strategy for your cannabis retail store.
Launch your Cannabis Retail Brand on Social Media
If you are new to social media, the best way to start is by checking out what your competitors are doing. A thorough evaluation of their social media strategy will give you insights on how you should proceed with yours. Look at which social media platforms they are present on, what kind of content they are creating, what is driving more engagement in terms of likes and shares, and with which influencers they are partnering. Once you have done your research and are ready to launch your cannabis brand online, ensure the following:
- Sign up on every channel with the same email address for easy management.
- Use a consistent @handle name across all the platforms, if possible.
- Mention your address and other contact information everywhere.
- Keep the same brand logo and messaging for easy identification.
- If you have a website, link all your social media channels to it.
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