How Tribes Are Shaping The Cannabis Industry
“We realized tribes were really leading the way”
When Mary Jane Oatman first met Rob Pero in 2021, it wasn’t over a boardroom table or at a formal conference – it was through their shared passion for cannabis and its potential to transform indigenous communities.
Pero, owner of CBD beverage company Canndigenous, was navigating the tricky waters of getting his products into tribal markets, while Oatman, a member of the Nez Perce Tribe, was busy featuring his brand in Tribal Hemp.
By the time 2022 rolled around, they knew it was time to take action, and the Indigenous Cannabis Industry Association was born.
“We realized tribes were really leading the way and needed a platform to showcase best practices and build a cohesive network,” said Oatman, who serves as executive director of the ICIA. She will speak at MJBizCon in December at the Las Vegas Convention Center.
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