Pabst Labs Opens Cannabis-Focused Beverage Factory, Triples Capacity For THC-Infused Drinks
It’s one of the few dedicated cannabis beverage facilities in America
Part of the appeal of Pabst Blue Ribbon is the brand’s underdog story. Practically forgotten by the turn of the millennium, a groundswell of support helped bring the brand back to its current prominence. And yet, though the Pabst beer brand has faced a rocky road over the years, the Pabst Labs line of cannabis beverages is hoping to lead from the front.
Among Pabst many innovations over the past few years — including hard coffee, hard seltzer, hard tea, and whiskey (no “hard” needed) — in 2020, Pabst granted the rights to Pabst Labs to begin making the non-alcoholic but THC-laced Pabst Blue Ribbon Cannabis Infused Seltzer.
Though not the first cannabis beverage with a beer pedigree, the hope was that the PBR brand would have crossover appeal with the marijuana crowd. And apparently, Pabst was right. Last week, Pabst Labs announced they were opening a new “cutting edge manufacturing facility and distribution center” in Desert Hot Springs, California — further described as “one of the few dedicated cannabis beverage facilities in America” — which will allow the company to more than triple its production capabilities.
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