Roll With The Times: How To Innovate Cannabis Pre-Rolls To Outshine In A Crowded Space
Since the pandemic, pre-rolls emerged as the fastest-growing category
At the recent Benzinga Cannabis Capital Conference in Chicago, industry experts gathered to explore the cannabis pre-roll market, provide vital advice for brands, and assist investors in evaluating their performance and strategies.
Panelists, including Brett Novey, CEO of PharmaCann Inc., Harrison Bard, co-founder of Custom Cones USA, Gabe Mendoza, EVP of Revenue at 4Front Ventures/Mission Dispensaries, and Jason Tueni, founder & CEO of Oak Canna & Wellness, delved into these topics.
Terpene-Infused Pre-Rolls
Since the pandemic, pre-rolls emerged as the fastest-growing category in both the U.S. and Canada. Within this segment, the best-selling pre-rolls, are infused with terpenes. So what are the pros and cons of using terpenes in pre-rolls?
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