Roll With The Times: How To Innovate Cannabis Pre-Rolls To Outshine In A Crowded Space

Since the pandemic, pre-rolls emerged as the fastest-growing category

At the recent Benzinga Cannabis Capital Conference in Chicago, industry experts gathered to explore the cannabis pre-roll market, provide vital advice for brands, and assist investors in evaluating their performance and strategies.

Panelists, including Brett Novey, CEO of PharmaCann Inc.Harrison Bard, co-founder of Custom Cones USAGabe Mendoza, EVP of Revenue at 4Front Ventures/Mission Dispensaries, and Jason Tueni, founder & CEO of Oak Canna & Wellness, delved into these topics.

Terpene-Infused Pre-Rolls

Since the pandemic, pre-rolls emerged as the fastest-growing category in both the U.S. and Canada. Within this segment, the best-selling pre-rolls, are infused with terpenes. So what are the pros and cons of using terpenes in pre-rolls?

To Read The Rest Of This Article On Benzinga, Click Here

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Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.


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