Why Cannabis Faces a Customer Loyalty Problem And How The Industry Is Solving It
One of the most promising developments is the rise of AI-driven retail platforms
Building customer loyalty is hard enough in any business, but in cannabis, it can feel almost impossible. Despite rapid industry growth, cannabis brands struggle to cultivate long-term consumer relationships, often losing customers to the next dispensary offering a better deal. Regulatory fragmentation, inconsistent product quality and price sensitivity are just some of the challenges that make retaining customers an uphill battle. Yet, as the cannabis market matures, new tools and business strategies are emerging, offering hope for brands looking to build lasting loyalty.
One of the biggest challenges in cannabis is the fragmented nature of the market. Federal prohibition forces each state to operate under its own set of regulations, meaning that a product bought in California may be completely different from the same branded product sold in New York. The lack of consistency in the cultivation, processing and availability of cannabis products across state lines is significant.
To Read The Rest Of This Article On Rolling Stone, Click Here
