Cannabis Retailers Extending 4/20 Promotions From 1 Day Up To A Month

“Our goal is not to get everyone in the store on the same day”

Every year on 4/20, cannabis retailers across the U.S. gear up to celebrate the unofficial April 20 marijuana holiday with promotions, deals and in-store events aimed at attracting new customers and keeping the ones they have.

While this year is no exception – coming three years after the start of the COVID-19 pandemic – many retailers are shifting their focus from 4/20 being a one-day event to a week- or even monthlong celebration with different daily promotions and other straightforward pitches intended to attract customers.

Kate Nelson, a senior vice president of New York-based Acreage Holdings, described the multistate operator’s plans for 4/20 as more of a “spring break” than a one-day event.

“Our goal is not to get everyone in the store on the same day,” she said. “We want all of our guests to have a wonderful experience.

“We’re having a different activation every day and volume-pricing opportunities. We’re doing a giveaway at the 20-minute mark of every hour.”

To Read The Rest Of This Article On MJ Biz Daily, Click Here

Stay up-to-date!

Get all the news and info straight into your inbox that you need to help grow your business.

Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.


Stay informed with the most up-to-date industry news to help you grow your business: subscribe to our newsletter below!

To Top