Key trends that BDSA predicts for 420 this year
Despite some storms the U.S. legal cannabis industry has been weathering recently, such as inflation, things seem to looking up for one important holiday—420. According to top cannabis researcher BDSA, cannabis sales on this coming 420 will experience a substantial boost. However, the impact of the holiday will differ significantly when comparing mature markets and emerging ones.
Key trends that BDSA predicts for 420 this year include:
*All markets will see a sales bump on the holiday, but emerging markets (including Arizona, Florida, Illinois, Maryland, Missouri, New Jersey and Pennsylvania) will experience a more substantial increase in total dollar sales;
*With 420 falling on a Thursday this year, the biggest sales boost for the holiday week is expected to come on the holiday itself;
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