“He’s a true fan of what we do”
Gelato Canna Co. (Gelato), the fastest-growing cannabis brand in California and Michigan, announced its yearlong brand partnership with rapper Phix. Phix is a Texas-based rapper who swiftly rose to prominence after the Deer Alcohol Challenge with Dax Shepard helped him amass 1.9M Tik Tok followers and nearly 1M Spotify monthly listeners. The partnership includes product collaborations, music video appearances, a sponsored concert and dedicated social media postings. Phix is the first rapper to officially partner with Gelato as a brand spokesperson.
Having performed during the Gelato-sponsored official Hall of Flowers afterparty, After Dark, in May 2023, Phix and Gelato’s founders, George and Cody Sadler, sparked a friendship that led to talks of an official partnership. Their similar philosophies on cannabis and mutual admiration created the framework for the partnership.
“I was a huge fan of Gelato before performing for After Dark,” said Phix. “Being able to not only form a friendship with George and Cody but to collaborate with them to share my music and spread the word about Gelato to my audience is a dream come true.”
Gelato is also working with Phix collaborating on a limited-edition clothing line. While the details of the line are yet to be announced, the collaboration will mark the next era in Gelato’s expansion into offering non-cannabis goods and services. “I think Phix is the perfect spokesperson for our brand,” said George. “He’s a true fan of what we do and what we stand for as a brand. This partnership is only the beginning of what we have planned. Having Phix a0s part of the Gelato family showcases our commitment to the brand’s ethos of fun, welcoming, attainable cannabis products for all.”
ABOUT GELATO CANNA CO.
Gelato is a San Diego-based cannabis company founded on the principles of transparency, integrity and accountability. A family-owned business, Gelato takes a personal approach to every aspect of the business from customer service to quality assurance. The company motto, “Do what’s right over what’s easy,” is the guiding force behind the brand’s mission to deliver premium quality products at affordable prices.
Phix is a singer and rapper from Texas, best known for his singles “Bonnie & Clyde” and “Devil.” Since 2021, he has created Tik-Toks to display his music. In September 2021 he amassed nearly 2 million followers on the platform. He is most popular for ‘open verse challenges’ where he frequently puts his own spin on other artists’ songs. Having gone viral over a handful of times on Tik Tok, chances are you’ve probably seen him pop up on your ‘For You’ page.