Best Practices

How To Promote Cannabis Products On Twitter With Paid Ads

Twitter permits licensed cannabis advertisers in the US to target specific areas

Social media is an essential part of cannabis marketing, and Twitter has recently allowed cannabis advertising on its platform. As a result, cannabis dispensaries can now use Twitter to create ads and increase outreach, attract new customers, and grow sales. However, when it comes to promoting cannabis products, businesses must be aware of Twitter’s policies regarding paid advertising.  In this blog, we will discuss how dispensaries can promote different cannabis products on Twitter, create ads and optimize them to increase sales, and attract more customers while following the latest regulations for Canada and the US.

Recent Changes in Cannabis Advertising Policies on Twitter

The promotion of cannabis products on social media has always been a complicated issue due to the strict laws and regulations surrounding the use of cannabis, especially in the US, where cannabis is still illegal federally. However recently, Twitter has updated its policies to allow online paid advertisements of cannabis products, which is a significant development for dispensaries in Canada and US states where cannabis is legal for medical or recreational use. This policy change will provide dispensaries with an opportunity to reach a wider audience and increase their sales through paid advertisements on Twitter.

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Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.


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