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Lollapalooza Partners with Cannabis Brand to Bring THC Drinks to the Festival for the First Time 

Ben Kovler, chairman and interim CEO of RYTHM, noted that “Chicago is Señorita’s Hometown”

Infused cannabis beverages will be available at Lollapalooza for the first time this year as part of a partnership with RYTHM, Inc., makers of Señorita. During the festival, Señorita will offer its Mango Margarita and Lime Jalapeño Margarita at select General Admission Cocktail, General Admission Plus and VIP bars throughout Grant Park.  

In a statement, Ben Kovler, chairman and interim CEO of RYTHM, noted that “Chicago is Señorita’s hometown, so this partnership feels like coming home.”  

“Lollapalooza has shaped music culture for more than three decades, making it the perfect place to introduce fans 21-plus to Señorita, which offers a premium THC, non-alcoholic option for festivalgoers.” — Kovler in a press release 

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