The Emerald Cup Preps For Digital Edition
Safety is the number one priority
We sat down with the Emerald Cup’s organizers to see what it was like getting the world championships of cannabis ready for its digital debut with Social Club TV.
The Emerald Cup is without a doubt the most prestigious contest in cannabis. Since its roots in Mendocino County and then on to the massive spectacle it became in Wine Country, it has always been the true world championship of outdoor pot.
But as with the most annual mega-events over the past year, the Emerald Cup has had to adjust to the realities of COVID-19 closing the world. While Spannabis was the first cannabis event impacted by COVID as Americans arrived in Barcelona only to turn around and head back to the airport in hopes of beating the lockdown, after a few months we quickly started looking at early December on the calendar.
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