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Three Takeaways From 4/20 Cannabis Sales Data

Headset takes a look at the largest sales day for the cannabis industry

As cannabis businesses settle in to watch 4/20 marketing plans unfurl on what is typically the biggest sales day of the year, here are three things the sales data tells us:

The week before the 4/20 marijuana holiday is mediocre, and the week after is even worse

April 20 has been the single biggest sales day each year since legal recreational marijuana sales began, according to Headset, a Seattle-based cannabis data analytics firm that monitors retails sales.

Looking at the full week, the proportion of sales that take place on 4/20 has been growing year-over-year.

Year4/20 day of weekPercentage of weekly sales
2016Wednesday20.9%
2017Thursday26.3%
2018Friday30.8%
2019Saturday27.4%
2020Monday18.7%

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