Cannabis Company Ayr Wellness Beats Revenue Estimate As Branding Efforts Pay Off
“Our products are resonating with the consumer”
Cannabis company Ayr Wellness Inc. on Thursday posted stronger-than-expected fourth-quarter revenue as its store count growth and marketing efforts started to gain traction.
“We’d spent the year building toward finishing off very strong,” Ayr Wellness founder and CEO Jonathan Sandelman told MarketWatch. “The operating systems, the procedures, the talent we hired, all of that came together along with our branding.”
Sandelman said the company had made “very little investment” in its branding in early 2021, but now the Miami-based company’s focus on it in the latter part of the year has paid off.
“Our products are resonating with the consumer,” he said. “We think quality trumps price fluctuation to a certain degree.”
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