Conversations In Cannabis: George Sadler, CEO & Co-Founder of Platinum
We sat down with George to talk all things Platinum in this week’s episode
Platinum is a multi-state cannabis operator spearheaded by father and son team George and Cody Sadler. Since their 215 days in California’s medical market, Platinum has transitioned into a powerhouse brand with offerings across the industry spectrum.
We sat down with George, CEO and Co-Founder, to discuss everything Platinum from how he has taken the brand from the legacy days to a real CPG contender and why diversifying your brand is the key to success.
All this and more in this week’s Conversations in Cannabis.
TRACK BREAKDOWN
- 01:00 – What was the largest transitional point for you as an operator?
- 09:23 – When did you and your son decide to co-found a company in cannabis together?
- 12:50 – How did you overcome your largest hurdle in this industry?
- 11:40 – What was the drive to move away from the traditional naming system for strains?
- 15:20 – Are you hopeful for legislative reform for banking in cannabis?
- 19:10 – Are you surprised by the explosive growth of alternative cannabinoids?
- 21:20 – Do you feel that alternative cannabinoids have helped make cannabis mainstream?
- 23:15 – Is federal legalization possible under this administration?
- 27:50 – How do you decide what product categories to enter into?
- 32:15 – Will you ever release dabable concentrates under the Platinum name?
- 35:30 – What’s next for Platinum?
Thanks again to George for his time in being on today’s episode. You can find out more about Platinum by visiting them online at www.HouseOfPlatinum.com.
As always, a special thanks also goes out to JP Bianchini for the licensed use of his track for our theme song. You can find out more about JP Bianchini by visiting his website at www.jpbianchini.com
Stay tuned to the next episode on Conversations in Cannabis!
