“Music and cannabis go hand in hand”
Curaleaf Holdings, Inc., a leading international provider of consumer products in cannabis, announced on Tuesday a first-of-its-kind strategic partnership between its Select brand and Rolling Stone. The longterm partnership leverages Select’s resources and experience creating progressive, industry-leading cannabis products alongside Rolling Stone, to create a new line of co-branded Rolling Stone by Select products will include two product formats to start, including Select’s first-ever pre-roll, as well as “The Cliq,” Select’s newest proprietary pod system. Both formats will feature three strains and flavor profiles hand-selected by Rolling Stone; the line includes a berry-forward “Overdrive” Sativa, complex and full-bodied “Reverb” Indica, and a fruity and calming “Phaser” Hybrid.
“Part of my job at Curaleaf is building brands people love. Select is a brand built around the relentless pursuit of progress, and going to great lengths to create the best possible experience for our consumer. This is a synergy we are honored to share with Rolling Stone,” said Joe Bayern, CEO of Curaleaf. “They are known for having one of the most authentic and discerning voices in modern journalism, and, as part of that, they’ve included cannabis in their coverage for the past 50 years — something many other publications are only just starting to do today. We’re honored and thrilled that the Rolling Stone team believes in our vision, our products and our people to create and deliver the highest-quality cannabis products and experiences in the industry.”
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