He Sold His Sports Equipment Company To New Balance. Now He’s Changing The Cannabis Game
Lume’s massive facility produces about 500 pounds of high-quality cannabis a week
David Morrow gets out a minivan parked outside of Lume’s sprawling 225,000-square-foot facility in Evart, Michigan and walks through the front door and puts on a Tyvek jumpsuit and booties. He then steps into the air shower, a tight hallway that blasts purified air to remove any pests, mold and viruses that might be crawling on his hair, skin and clothes.
“This kills any hitchhikers,” Morrow says, explaining how his seven-year-old cannabis company has never lost a crop yield thanks to its near-obsessive biosecurity measures. “One small thing could kill a harvest.” Once inside the heart of the warehouse, he washes his hands and puts on a face mask and hairnet and opens a door to Grow Room 10, revealing about 900 high-grade marijuana plants, standing about three feet tall with big, fat buds reaching toward the LED lights.
“Every single time I come here it’s like having an out-of-body experience,” says Morrow, 55, who cofounded Lume with Belle Tire moguls and brothers Robert and Donald Barnes in 2019. “I can’t believe we have a weed factory.”
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