Los Angeles Department Of Cannabis Regulations Releases SPARK Video

DCR partnered with MBI Media, experts in community outreach, to gather feedback

In April 2021, the City of Los Angeles Department of Cannabis Regulation (DCR) launched SPARK, a multifaceted community and stakeholder engagement program that allowed community members and stakeholders to share input with DCR. DCR partnered with MBI Media, experts in community outreach, to gather stakeholder feedback regarding the City’s cannabis policies and programs through several methods including SPARK Sessions, SPARK Surveys, a SPARK Comment Box, and one-on-one interviews. Topics included licensing and regulation, the Social Equity Program, corporate social responsibility, and community impact. 

In November 2021, MBI Media presented SPARK program findings — a summary of stakeholder feedback collected through the SPARK initiative — to the Cannabis Regulation Commission. A video of the meeting can be found here. DCR also released the SPARK Report later that month. 

Today, DCR is releasing the SPARK video based on the program and its findings. You can see this video here. The SPARK Report has and will assist DCR in making stakeholder-informed recommendations to the Cannabis Regulation Commission and Los Angeles City Council regarding stakeholder-identified priorities. Please visit DCR’s website for more information on SPARK.

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  • Gypsy Rose

Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.


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