MA Dispensaries Prepare for ‘Green Wednesday,’ Start Of Gift-Buying Season For Cannabis Enthusiasts

2020 will especially be a strong year for retail sales in cannabis

Last year, customers went into Canna Provisions stores with lists, buying marijuana products as holiday gifts for friends and family.

“As the whole gift-buying season was rolling out, we definitely saw people come in with their shopping lists. ‘I’m going to get grandma a topical and I’m going to get Uncle Bill a pre-roll,’” recalled Canna Provisions CEO Meg Sanders.

Checking off holiday gift lists is an image more associated with shoppers perusing aisles at big box stores in November and December. But as cannabis use is more normalized, dispensaries are becoming a more common stop for holiday buyers.

“It was really interesting to see this shift to a true retail experience for cannabis,” Sanders said. “’I’m not just shopping for myself, I’m actually thinking about my sister, I’m thinking about my family.’”

Some of that holiday shopping will start on “Green Wednesday,” the cannabis industry’s answer to Black Friday. On the Wednesday before Thanksgiving, dispensaries mark the occasion with deals, discounts and curated selections.

Sanders said Canna Provisions was very busy on Green Wednesday last year. The dispensary is just down the street from the Lee Premium Outlets, making it convenient for shoppers. Beyond gift-buying, some consumers just like to stock up before the holidays.

On the medical marijuana side of the business, discounts are common. However, regulations from the Cannabis Control Commission prohibit coupons, free or donated marijuana at recreational dispensaries.

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