NBA Star Kevin Durant Teams Up With Weedmaps To Destigmatize Marijuana In Sports
The online marijuana marketplace Weedmaps is teaming up with NBA star Kevin Durant for a multi-year partnership that’s aimed at destigmatizing cannabis and showcasing the plant’s potential value for “athlete wellness and recovery.”
Together with Thirty Five Ventures, a philanthropic organization founded by Durant, they plan to elevate the conversation around athletics and marijuana as more states move to legalize and more athletes begin to open up about their relationship with the plant.
The cannabis industry is now positioned to “go on a path where it’s creating opportunity for a lot of people, it’s giving back to the communities that frankly got screwed over as a result of the war on drugs,” Chris Beals, CEO of Weedmaps, said during an interview with Thirty Five Ventures’s media network Boardroom that aired on Thursday.
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