New Toronto Pot Shop Brings The Grateful Dead To Life

It features a personally curated Grateful Dead archive from owner David Ellison

For a band that lost its almost-mythical leader in 1995, the Grateful Dead will simply not fade away. And when devoted Deadhead David Ellison, founder of craft cannabis start-up Scarlet Fire, wanted to put his passion for the band on display at his new retail store in Toronto, he called on SevenPoint Interiors to make it happen. 

SevenPoint, having designed several eye-catching cannabis spaces since 2017, ran with Ellison’s vision, developing a brand identity for Scarlet Fire and even creating a gallery for Ellison’s personal collection of Dead memorabilia gathered over thirty years of fandom.  The results, shown here, make a visit to the space positively trippy.

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