Surfside, A Marketing Technology For The Cannabis Space, Inhales $4 million
The startup is relatively new
Surfside, a data and marketing platform aimed directly at the cannabis industry, has today announced the close of a $4 million seed round led by Casa Verde. The firm’s managing partner, Karan Wadhera, will join the Surfside board.
The startup is relatively new, but helmed by two founders experienced in the marketing and data space. Jon Lowen and Michael Blanche both hail from SITO Mobile, where they worked on location-based advertising and marketing via mobile devices.
The duo has built a platform that uses many of the same principles to bring better marketing acumen and strategies to businesses in the cannabis space.
One of the major marketing challenges for dispensaries and cannabis brands is that the usual channels through which small brands advertise — Facebook and Google — are not available to them. Not only are those powerful marketing channels, but they also provide valuable analytics about potential and existing customers.
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