Will.i.am; Other Celebrities Invest In European CBD Company

Will.i.am indicated his interest in hemp-derived products as a source of relief

Celebrity involvement in the cannabis industry has spread to Europe like wildfire—as previously seen in the United States. The Sanity Group, a Berlin, Germany-based company behind the CBD brand VAAY announced on December 1 an investment of $4.8 million USD including a handful of celebrities. The list of investors includes Black Eyed Peas frontman Will.i.am, actress Alyssa Milano, German soccer player Mario Goetze, model Stefanie Giesinger and Bitburger Ventures.

Thanks to the company’s most recent funding round, its total investments into Sanity Group approaches $29 million USD. It is the most lucrative investment raised in Europe to date by any cannabis startup, according to the press release.

Will.i.am indicated his growing interest in hemp-derived products as a source of relief for various reasons. “I am a big fan of innovative health companies, especially after seeing the growing research that is done around the hemp plant. The Sanity Group team has found the right approach and have created high-quality products to help people”, stated Will.i.am.

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